Chicken Little at American Family Association

I received this letter from the American Family Association today. Don't they have better things to do than run around with such a campaign for Christmas? Wouldn't it be better to exert such energy on living out the message and light of Jesus this season instead of clamoring for rights and demanding that non-Christians observe the holidays as Christians do?

I thought you would be interested in a survey we did. We gathered advertising inserts from 11 different companies placed in two papers on Nov. 27 (Northeast Mississippi Daily Journal and Memphis Commercial Appeal.) Combined, the inserts totaled 280 pages. Of the 11 companies, only one—McRae's/Belks—had a reference to "Christmas." They mentioned "Christmas" only two times. The other 10 companies did not mention "Christmas" a single time! While refusing to use "Christmas," they used the term "holiday" a total of 59 times in their 10 inserts. The companies which refused to mention Christmas a single time in their 260 pages of insert promotions were Target, Kroger, Office Max, Walgreens, Sears, Staples, Lowe's, J.C. Penney, Dell and Best Buy. Ask these companies why they banned "Christmas" in their in-store promotions and retail advertising and they will tell you they didn't want to offend anyone. They mean, of course, anyone except Christians. These retailers are willing to use Christmas to secure about 20% of their yearly sales, but they absolutely refuse to mention the Reason for the season.